What we send with every lead

Every lead carries the same fields, with the same names, no matter where we send it. Use this table when a guide asks you to “map the fields”.

Field name	What it holds	Example
first_name	Homeowner’s first name	Maria
last_name	Homeowner’s last name	Lopez
phone	Verified mobile number, digits with country code	+12485550143
email	Email address	maria.lopez@example.com
address	Street address of the property	1427 Maple Ridge Dr
city	City	Flint
state	Two-letter state	MI
zip	Five-digit ZIP	48503
roof_need	What they told us they need	Full roof replacement, Partial roof replacement, Roof repair, or Not sure yet
property_type	Type of home	Single family, Townhouse, Condo, Multi-family
roof_age	Age of the roof as they described it	15 to 20 years
timeline	When they want the work done	Within 30 days
priority	What matters most to them	Price, Speed, Quality, Warranty
delivered_at	When we delivered the lead to you, Eastern time	2026-09-17 14:32
lead_id	Our ID for this lead. Quote it when you dispute or ask about a lead	VLN-2026-000431

Which fields matter most

If your CRM only lets you map a few fields, map first_name, last_name, phone, email, address, city, state, zip, and lead_id. Everything else is also in your portal.

Sample delivery (JSON)

This is what a webhook, Zapier, Make, or custom CRM receives. One lead per delivery.

{
  "first_name": "Maria",
  "last_name": "Lopez",
  "phone": "+12485550143",
  "email": "maria.lopez@example.com",
  "address": "1427 Maple Ridge Dr",
  "city": "Flint",
  "state": "MI",
  "zip": "48503",
  "roof_need": "Full roof replacement",
  "property_type": "Single family",
  "roof_age": "15 to 20 years",
  "timeline": "Within 30 days",
  "priority": "Quality",
  "delivered_at": "2026-09-17 14:32",
  "lead_id": "VLN-2026-000431"
}

Lead source

Where your CRM has a lead source field, we set it to Vetted Home Pros. That is the brand the homeowner saw, so it is the name to use if you ask them “how did you find us”.