What we send with every lead

Every lead carries the same fields, with the same names, no matter where we send it. Use this table when a guide asks you to “map the fields”.

Field name	What it holds	Example
`first_name`	Homeowner’s first name	Maria
`last_name`	Homeowner’s last name	Lopez
`phone`	Verified mobile number, digits with country code	+12485550143
`email`	Email address	maria.lopez@example.com
`address`	Street address of the property	1427 Maple Ridge Dr
`city`	City	Flint
`state`	Two-letter state	MI
`zip`	Five-digit ZIP	48503
`roof_need`	What they told us they need	Full roof replacement, Partial roof replacement, Roof repair, or Not sure yet
`property_type`	Type of home	Single family, Townhouse, Condo, Multi-family
`roof_age`	Age of the roof as they described it	15 to 20 years
`timeline`	When they want the work done	Within 30 days
`priority`	What matters most to them	Price, Speed, Quality, Warranty
`delivered_at`	When we delivered the lead to you, Eastern time	2026-09-17 14:32
`lead_id`	Our ID for this lead. Quote it when you dispute or ask about a lead	VLN-2026-000431

Sample delivery (JSON)

This is what a webhook, Zapier, Make, or custom CRM receives. One lead per delivery.

{
  "first_name": "Maria",
  "last_name": "Lopez",
  "phone": "+12485550143",
  "email": "maria.lopez@example.com",
  "address": "1427 Maple Ridge Dr",
  "city": "Flint",
  "state": "MI",
  "zip": "48503",
  "roof_need": "Full roof replacement",
  "property_type": "Single family",
  "roof_age": "15 to 20 years",
  "timeline": "Within 30 days",
  "priority": "Quality",
  "delivered_at": "2026-09-17 14:32",
  "lead_id": "VLN-2026-000431"
}

Lead source

Where your CRM has a lead source field, we set it to Vetted Lead Network so your reports group these leads together.